ESPNs X Games 16 Taps Gefen Digital Signage Creator to Deliver Up-to-Date Essentials for Spectators

When ESPN’s X Games descends upon Los Angeles to celebrate its 16th year in providing world-class venues for the finest athletes competing in action sports, Gefen’s Digital Signage Creator will be there. From July 29 to August 1, 2010, Gefen’s DSC will help direct X Games attendees to all the radical action taking place throughout the city.

Fierce competitions between more than 200 athletes in Skateboard, BMX Freestyle, Moto X and Rally Car will play out in four key venues within downtown LA: STAPLES Center, Nokia Theatre, the Event Deck at L.A. LIVE and the Los Angeles Memorial Coliseum.

Pre-loaded templates on the DSC will be fed to a flat panel display within the X Games 16 Guest Services booth at L.A. LIVE. Totally up-to-date information on activities and competition schedules, comprehensive venue maps, live RSS feeds, and real-time X Games updates will be on display to keep spectators well informed of all the action.

The Event Deck at L.A. LIVE is hosting several BMX Freestyle and Skateboarding competitions ranging from Street to Park as well as X Fest, a free-to-the-public sports festival offering action gear from industry and sponsor booths, musical performance, product demos, athlete appearances and more.

The DSC works with any Windows browser, giving users full control over their digital signage content from a familiar platform. It is equipped with both HDMI and VGA with L/R audio to support digital and analog displays with RS-232 control.

"The Gefen Digital Signage Creator will allow us to keep up with activities and deliver competition schedules to all spectators arriving at X Games 16 and stopping by the Guest Services booth," said Sharon Bauer, assistant director, event productions, ESPN. "We were thrilled when we discovered how easy it is to combine multiple information sources and have them all displayed at the same time, with built-in automation. This will make sure spectators are always in the loop."

Gefen’s Director of Digital Signage, John Novak, added, "To be working with the recognized leader in sports is very rewarding."